Saturday, February 25, 2006

The Power of Digg

Recently Apple Matters got digged, slashdotted and cneted (is that the word?). What is interesting is that the so-called slashdot affect is no longer what it once was. Don’t get me wrong, I love being slashdotted! But Digg has really taken off, and getting on page 1 of Digg can be greater than getting slashdotted. In fact in January Apple Matters reached Digg Page 1 three times, and each time the server came down. This finally prompted me to do something I should have done a long time ago, which is move to a dedicated server.

Servers aside what I think the tremendous growth of Digg shows is the power of community. Slashdot and it’s ilk (including Apple Matters) are like the Web 1.0 version of community. Digg allows people to submit stories and comments, like Slashdot, but it puts the community front and center. Indeed all Digg is is a platform for community. This makes me think of the next evolution of Apple Matters. Right now we have a great ever-growing community but should I be thinking of taking a Digg like model and becoming more of a platform the Apple community.

Posted by Hadley Stern on 02/25 at 08:18 PM
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